In 2017, Cardiff Metropolitan University hosted the fourth CRiC International Coaching Conference at Cyncoed Campus, Wales. The event attracted leading scholars from across the UK and internationally, and welcomed keynote speakers Professor Paul Potrac and Professor Lars Tore Ronglan. The event provided a significant platform for networking and dissemination amongst the community of sports coaching scholars, students and practitioners, and provided a fruitful avenue through which the discipline gained further credence, criticality and impact.